Report Date: October 9, 2025 Source: AIXBT MCP Top Projects
NFT marketplace platform featuring Privy wallet integration for seamless onboarding, multichain trading with built-in rewards, cross-app asset utility with VeeFriends, and ongoing NFT collection launches on MegaETH testnet.
Rarible is a pioneering multichain NFT marketplace that has established itself as a major player in the digital asset ecosystem since its founding in 2019. Based in Los Angeles, the platform serves 1.6 million users and has facilitated over $270 million in trading volume, positioning itself among the top 10 marketplaces across multiple blockchain networks[1]. The platform distinguishes itself through its community-first approach, multi-blockchain support, and emphasis on creator empowerment.
Rarible operates as a comprehensive NFT marketplace enabling users to buy, sell, trade, and create non-fungible tokens across compatible blockchain networks including Ethereum, Tezos, Polygon, Solana, and Immutable X[1]. The platform raised over $150 million in revenue within its first 18 months of operation[2], demonstrating strong early traction in the NFT market. While trading volumes have fluctuated with broader market conditions—from a peak of $263 million in 30-day trading volume to approximately $385,000 as of mid-2022[2]—Rarible maintains its position as a leading NFT marketplace.
The platform functions not only as a trading venue but also as a digital art gallery where NFT owners can showcase their collections[1]. This dual functionality creates a community-oriented ecosystem that appeals to both collectors and creators seeking visibility in the competitive NFT landscape.
Multichain Architecture
Rarible's multichain infrastructure represents a core technological advantage, allowing users to mint and trade NFTs across five different blockchain networks[1]. This flexibility enables creators to select optimal chains based on factors like gas fees, transaction speeds, and target audiences. Users can seamlessly navigate between blockchains through the platform's Explore tab, accessing blockchain-specific NFT collections[1].
Creator Tools and Minting
The platform supports lazy minting, allowing creators to list NFTs without paying upfront gas fees, with costs passed to buyers instead[2]. This no-code approach democratizes NFT creation, making it accessible to artists and creators without technical expertise[2][6]. Rarible has partnered with Adobe to provide metadata verification of artists' work, adding an authentication layer to digital creations[2].
A notable feature is the custom NFT marketplace builder, enabling users to create dedicated community marketplaces for specific NFT collections[1][4]. This infrastructure-as-a-service approach extends Rarible's reach beyond its primary platform.
Transaction Fees
Rarible employs a balanced fee structure, collecting 1% from both buyers and sellers on each transaction, totaling 2% per trade[1][2]. This contrasts with competitors like OpenSea, which charges a flat 1% fee[1]. Network gas fees are charged separately by the respective blockchain networks and are not retained by Rarible[2].
Payment Flexibility
The platform accommodates both crypto-native users and newcomers by accepting cryptocurrency payments alongside credit card transactions for fixed-price NFTs[1][2]. This dual payment system lowers barriers to entry for traditional users transitioning into the NFT space.
Royalty Framework
Rarible offers exceptional flexibility in royalty structures, allowing creators to set royalties up to 50% on secondary sales[1][2]. This significantly exceeds the 10% maximum offered by OpenSea[1], making Rarible particularly attractive to artists prioritizing long-term revenue from their work. The platform supports multiple royalty addresses, enabling collaborative projects to distribute payments across team members[1]. Additionally, Rarible has been whitelisted for ERC721-C NFT support, potentially enhancing creator control over royalty enforcement in the future[2].
RARI Token Utility
The platform is powered by RARI, its native governance token, which enables decentralized decision-making. Token holders can vote on platform proposals, moderate creator applications, and curate featured artwork[1]. RARI trades on several high-profile cryptocurrency exchanges, providing liquidity and accessibility for token holders[2].
Versus OpenSea
Rarible differentiates itself from market leader OpenSea through several strategic choices. While OpenSea prioritizes scale and community size, Rarible emphasizes usability, reliability, and creator support[1]. The platform's higher royalty caps (50% vs. 10%) and more equitable fee splitting demonstrate its creator-first philosophy[1].
Both platforms have experienced security challenges, with OpenSea facing NFT theft incidents and Rarible addressing a vulnerability discovered by Check Point in April 2022, which was promptly patched[1]. Both support multiple wallets and lazy minting across multiple blockchains, providing comparable baseline functionality[1].
Market Differentiation
Rarible positions itself as the accessible, straightforward alternative for crypto novices and creators seeking simplicity without sacrificing functionality[2]. The platform's interface is optimized for beginners, eliminating coding requirements while maintaining professional-grade features[2]. This focus on user experience over hype and popularity distinguishes Rarible in an increasingly crowded marketplace landscape.
Market Volatility
The significant decline in trading volume from peak levels reflects broader NFT market volatility and the cooling of speculative interest that characterized 2021-2022[2]. Platform sustainability depends on maintained user engagement and the evolution of NFT utility beyond collectibles.
Security Considerations
While Rarible quickly addressed the 2022 vulnerability, NFT marketplaces remain targets for phishing scams, rug pulls, and other malicious activities[1]. The platform implements security measures including two-factor authentication[7], but users must exercise diligence in protecting their assets.
Competitive Pressure
Rarible operates in an intensely competitive environment with established players like OpenSea and emerging platforms continuously entering the market. Maintaining differentiation and user loyalty requires ongoing innovation and feature development.
Rarible's community-first approach, coupled with its comprehensive multichain support and creator-friendly economics, positions it as a sustainable long-term player in the NFT marketplace sector. The custom marketplace builder feature represents a strategic evolution toward infrastructure provision, potentially diversifying revenue streams beyond direct platform fees. The platform's emphasis on accessibility and simplicity may prove advantageous as NFTs transition from speculative assets to utility-driven applications in the broader web3 ecosystem.
The governance model through RARI tokens aligns stakeholder incentives and provides a framework for adaptive evolution as market conditions change. However, the platform must continue innovating to maintain relevance as the NFT landscape matures and user expectations evolve beyond basic trading functionality.
Citations: [1] https://nftevening.com/rarible-nft-marketplace-how-to-use-it-about-rari-and-more/ [2] https://milkroad.com/reviews/rarible/ [3] https://coinledger.io/learn/rarible-vs-opensea [4] https://blog.veve.me/post/best-nft-marketplaces-in-2025 [5] https://nftplazas.com/guide-to-rarible/ [6] https://www.fundz.net/blog/top-5-ethereum-nft-platforms-reviewed-for-2025 [7] https://www.pixelwebsolutions.com/features-of-nft-marketplace/ [8] https://blocksurvey.io/web3-guides/top-nft-marketplaces [9] https://www.raininfotech.com/nft-marketplace-features-costs-benefits-2025/ [10] https://www.coinsclone.com/opensea-vs-rarible/
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